SHOW NOTES
The Business Firm Podcast: Marketing, Sales & Advertising Excellence
The Best Marketing Podcast in the World for Business People.
We produce a radio show that is distributed globally through every major podcast distribution platform as a podcast. The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors who typically control significant plant and human capital. Areas covered include: strategic marketing, business development, sales performance, advertising, public relations, social media promotions, eCommerce, fundraising, market research and how to build a global business properly.
Comprehensive show notes are available for every episode. Scroll to bottom of this page to access them.
You will find every episode, the content of which has been provided in great detail for you as a PDF for you to freely download.
LISTEN to the show in Apple Podcasts.
LISTEN to the show on TuneIn
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LISTEN to the show on iHeart Radio
WE CAN PRODUCE A PODCAST FOR YOUR BUSINESS TOO AND WE CREATE AUDIOBOOKS
The Business Firm has an in-house studio team producing professional quality audio productions that can be used for podcasting, voice-overs, the narration of articles, the creation of audiobooks, lectures, radio programmes and other recordings.
If your organisation wishes to reach a global audience and share quality, authoriative content that creates a highly favourable, professional impression in your target market, then please contact us about the steps necessary to create podcasts and other audio productions. We can produce, market and distribute all technical, sound, hosting and IT aspects for your business.
WE CAN STREAM YOUR EVENT OR PRESENTATION ALL AROUND THE WORLD
The Business Firm can broadcast live to up to 1,000,000 viewers simultaneously, any event, speech, presentation, conference, lesson, sales demonstration or meeting your organisation organises or stages. The broadcast is delivered via the internet and can be viewed by any person via any device (i.e. PC, Mac, Windows, Android phone, Apple iPhone, iPad, iPod, Windows Phone etc.). Viewers need no special software to watch your event, all they need is a browser.
We provide cameras on site and produce the show for your in its entirety, including taking care of all the technical issues suchas streaming, lighting, audio, mxiing, and setting up of a custom web address to host the event. We also record the event for you and can place it on the internet for replay.
We can provide you with a fully public broadcast that is open to the public at large, or a private broadcast that is open only to those you specifically invite. We can also arrange that your broadcast is either streamed for free or for a fee (we can take care of all the e-commerce payments on your behalf too).
For more information about this powerful service, please contact us directly.
DOWNLOAD SHOW NOTES AND LISTEN TO EPISODES NOW
Full List of Episodes
You can download show notes for any episode.
Episode 1: Innovation, Product Development, 10x Thinking and Leadership. includes topic discussion, then live interview with Dr Michael Hewitt-Gleeson (inventor of 10x thinking from the School of Thinking) as well as advice on building a professional services consulting business. (Audio).
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Download Show Notes: episode 101
Visit: School of Thinking
Visit: Mensa
Learn more about IQ
Episode 2: Luxury Retailing and Selling Upmarket Global Brands and interview with an international leader in high-end fashion and consultant to luxury brands in Europe, Asia and America. Includes interview with a luxury menswear specialist from Giorgio Armani in Rome. (Audio).
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Download Show Notes: episode 102
Visit: Luxury Retail Consulting
Visit: Rolex
Visit: Rolls Royce
Episode 3: How to Grow Sales, Business Development, Selling and How to Grow a Massive Businesses Using LinkedIn. Includes interview with Mr Wayne Breitbarth, an expert in professional networking and a LinkedIn specialist. (Audio)
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Download Show Notes: episode 103
Visit: Wayne Breitbarth
Visit Wayne Breitbarth on: LinkedIn
Visit Wikipedia LinkedIn Page
Episode 4: Work, Sales & Personal ProductivityTools & Massive Human Performance. Includes interview with Mr Anthony Mennillo of Better Than Ever, Australia's foremost scientist in human physical anthropometry and coach to elite athletes and also to high level executives and business owners. He discusses how to drastically improve your energy for incredible business performance and personal achievement.
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Download Show Notes: Episode 104
Visit: Better Than Ever website
Visit: Better Than Ever FaceBook Page
Visit: CSIRO Total Wellbeing Diet
Learn more about Nutrition at Harvard University
Visit the Australian Insittute of Sport
Episode 5: Creativity & Tools for Creative Business Thinking. How to Think Like Leonardo Da Vinci: 7 Steps to Genius Everyday interview with Michael Gelb (plus how to export into the Australian market). Learn the seven principles that will give you the same view of the world as the greatest genius of all time. Also a how to guide on how to prepare your business if you want to sell your product in Australia and New Zealand. (Audio)
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Download Show Notes for Episode 105
Visit: Michael Gelb
Book: How to Think Like Leonardo Da Vinci (iBooks)
Book: How to think Like Leonardo Da Vinci (Amazon)
Learn more about Leonardo DaVinci
Learn more about Creativity
Episode 6: How to Use Audio for Selling, Marketing a Business or Idea, for Fundraising or Crowdfunding Campaign with an amazing interview with Ben Krueger from Cashflow Podcasting, a specialist podcast producer from the U.S. (plus advice on how to deal with seasonal demand in the tourism industry). Find out the various strengths and weaknesses of audio-based content marketing and how best to use different types of audio promotion in your organisation. (Audio)
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Download Show Notes for Episode 106
Visit: Cashflow Podcasting
Episode 7: Effective Communication and Presentation Skills, Interview with Sharon Kaibel and An Introduction to What Marketing Actually Is - in this episode Steven Mario Cavallo discusses what marketing actually is and what it is not in an insightful, myth-busting discussion of markeitng science, based on empirically proven principles. This episode also includes an excellent interview with world-leading communications and presentation coach, Sharon Kaibel of Achiever Net where she teaches the most important aspects of giving a powerful, highly engaging presentation or speech. She also shares the most effective way of having your message achieve the most impact in people's minds so as to get the resonse you want from them. The video version of this interview is available for viewing on The Business Firm YouTube Channel which you can here. This episode is especially valuable for business owners and community leaders who direct and influence people. (Audio version and Video version both available)
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Visit: Sharon Kaibel
Visit website of the National Speakers Association
World's best Presentation App
World's second best Presentation App
Open source Presenation Software
Episode 8: How to Attract Investors, Interview with John Moody on Building Rocket Launch pad for a Profitable Space Industry, and the Microeconomics of Marketing - in this episode, Mr Steven Mario Cavallo continues the discussion from the previous episode on what marketing actually is. Learn how the mechanics of how markets work and why price changes depending on the interplay between demand and supply in your market. Points covered include: what causes demand, why buyers buy, why prices change, whether yoru business is better off increasing of decreasing price...and lots more marketing advice. Also, today's interview is with Mr John Moody from the Moody Space Centre in Australia, who is establishing a rocket launch site in Queensland that can deliver small satellites into orit for very little cost. Learn also the most effective way to attract investors into your business: who to see, where to find investors and how to prepare your presentation in a way that maximises your chances of their investing in your business or idea. (Audio)
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Download Show Notes for Episode 106
More information on attracting investors
Episode 9: John Lee Dumas Mastery Journal - Productivity, Discipline and Focus. Steven Cavallo - How to Sell Products and Services - plus - How to Get Sponsorships for Charities adn Clubs. - In this episode, Steven Mario Cavallo interviews JOhn Lee Dumas, host of the podcast Entrepreneur on Fire (EO Fire) on mastering productivity, discipline and focus...for incredible results. Also, learn the BEST way to sell products and services using the most effective and natural sales method that exists. Plus learn the correct way to attract sponsors to a non-profit, charity or sporting club. This episode is for people that want to achieve personal growth, build enormous sales to grow their business and to win sponsorships for the cause or event. (Audio)
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Link to John Lee Dumas, EOF Website
Link to the US Marines Military
Episode 10: Marketing, Advertising, Social Media and Sales Law; plus Ethics, Compliance & Culture Interview with Dr Patricia Harned. In this episode, Steven Mario Cavallo discusses the roll of consumer protection legislation in the field of marketing and sales. In particular, theCompetition and Consumer Act and the Trade Practices Act 1974 in Australia (and the equivalent statue in other countries of the world). The discussion investigates the current legislative requirements in respect to a business’ promotional activities, their product or service claims and their adequate monitoring of public comments in different media platforms: television, radio, online, social media, community forums, review sites, FaceBook and YouTube. Compliance around personal sales methods such as sales force, door to door selling and telemarketing are also investigated. In this episode,Steven interviews one of the world’s foremost experts on ethics, compliance and governance standards: Dr Patricia Harned, CEO of the Ethics and Compliance Initiative (ECI) in the United States. During the interview, she provides excellent advice to businesses and non-profits on what good ethics policy looks like and the many benefits it can provide – as well as the catastrophic PR issues, fines, litigation and losses it can avoid. (Audio)
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Ethics and Compliance Initiative website
Learn more about business ethics
Episode 11: How to Sell More Effectively and Confidently - World's Best Sales Technique. In this episode, Steven Mario Cavallo provides a brief, but extremely informative discussion about the absolute most effective method by which to sell and product or service (or ideology). Learn the ONLY effective sales method that exists - the one that actually follows the natural decision-making process that all buyers experience. Master this key to selling and change your business forever. (Audio version and Video version both avaiable )
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WATCH video version of Episode
Sales training website
Episode 12: What is Marketing, Advertising and Promotion? The Most Powerful Way to Market adn Grow Sales and Build Your Brand.
Episode 13: Superb Leadership of Millennials, Gen X and Baby Bommers.Dov Baron on using Transformative People in your Business, So You Can Dominate Your Industry. While a motivated employee is an incredible asset to help turn your business into a commercial success, just image what an entire motivated staff would do for your business? A genuinely motivated, engaged and collaborative staff will quite simply and stunningly transform your business - not only into the industry leader, but into the industry definer. Millennials already comprise half of the workforce in many countries and can be your greatest opportunity (if you understand their motivation) or your greatest threat (if you fail to understand them). Host Steven Mario Cavallo talks to Mr Dov Baron, a world-leading expert on authentic leadership, human performace and staff retention. Dov is the author of the book Fiercely Loyal and the Founder of Full Monty Leadership, an international consulting agency based in Canada. This is invaluable listening for any business owner wanting to grow exponentially; any politician wishing to inform economic development and social development policy; as well as for leaders in education and those in the non-profit sector who are trying to affect large-scale, profound change in the world, for the better. (Audio)
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Dov Baron (Full Monty Leadership) website
Dov Baron books on iBooks
Dov Baron books on Amazon
Episode 14: Fundraising: Build Multiple Revenue Streams and Raising Money for Non-Profits, NGOs, Clubs, Charity, Schools and Philanthropy. Learn the most effective fundraising strategy that exists. Raise significant funds quickly and with multiple revenue streams of income for non-profit organisations. Learn how to set up such powerful programmes that raise the most money the quickest - and in the most synergistic way. Some areas covered include: sponsorships, bequests, regular giving, automated online donations, events, crowdfunding, ub-memorius donations (in lie of flowers) at funerals, major giving, IP licensing and capital works or building campaigns. This episode is a must-listen to any leader or participant in the non-profit or social enterprise world. (Audio version and video version both available)
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Watch video version of episode
Learn the Best Way to Get Sponsors
Episode 15: How to Build a Culture of Accountability, Responsibility and Committment to Massive Workplace Productivity: Interview with Sam Silverstein. Learn the best way to engage people to voluntarily increase their work producitivty dramatically, so they become fully responsible for their work outcomes and happily accountable to their employer. (Audio)
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Sam Silverstein website
Learn more about Workplace Culture
Learn more about Collaborating in Teams
Episode 16: Branding: Part 1 of 2. Growing a Brand - Marketing and Packaging:. Learn how to use branding to build a business fast. Use packaging and design to increase sales and win a competitive advantage. (Video)
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Listen to audio version of the episode
More Marketing Videos
Episode 17: Evan Carmichael: Your One Word - Resilience in Business & Entrepreneurship for Incredible Success. Evan Carmichael is a social media giant and online business celebrity from Canada. In this interview, Evan Carmichael shares his secrets to massive financial success abd global fame. Learn how to be resilient, productive and how to win in life. (Video).
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Evan Carmichael official website
Evan Carmichael book: Your One Word (iBooks)
Evan Carmichael book: Your One Word (Amazon)
Episode 18: Lead Generation and Sales Conversion: How to Optimise Marketing for Maximum Sales and Profit: Learn everything you need to know in order to attract new customers, get them to buy, get them to tell their friends and then have them AND their friends buy from you again and again. (Video).
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More sales & marketing videos
About marketing science
Episode 20: The Very Best Marketing Strategy Possible for Success:. Learn how the most comprehensive marketing strategy possible for business, non-profits and institutions. All the marketing mix tools you can use are presented and the most efficient and effective way to use them to your commercial and market advantage.
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Episode 21: How to Sell More Using Video in Content Marketing:. Learn how to use video marketing can grow sales, grow brand, build audience, provide influence and get donations. Everything you need to know to use video correctly to maximise revenue and have the biggest impact possible. You get a winning formula of how to produce the best possible video and audio to achieve your business or non-profit outcomes.
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Episode 22: Marketing Services Correctly> Successfully Market Service Business to Sell More Services. Learn the actual criteria people use when deciding to buy a service - either from you or from your competitor. Get a full understanding of why you must market services differently from products. We give you the knowledge you need to sell more services - even if you only sell products. This is a must-listen Podcast episode about maximising your success as a service provider. Equally applicable to both a commercial business as it is to a non-profit charity, school or government.
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Episode 23: Marketing Sales and Advertising Excellence Podcast:. to a personall discussion from Mr Steven Mario Cavallo - host.
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Episode 24: Marketing a Fundraiser - How to Market & Promote a Fundraising Event to Raise Funds for Non-Profits:. Everything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and brand, as well as refer more people to your other fundraisers.
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Episode 25: Retail Marketing: Market Positioning for Maximum Sales in Retailing:. Learn how to best position a retail business against your competitors to win marketshare and customers. Understand how buyers perceive your business. Steven Mario Cavallo explains how to ensure that buyers perceive your brand the way you want them to. Out compete other businesses in your industry by ensuring your brand utilises world's best practise marketing, which is covered in detail for you.
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Episode 26: The Art of Success with James Melouney - Entrepreneurship, Achievement, Resilience & Business:. James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others only scrape along.
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Episode 27: Leisure Recreation & Parks - Mark Band on the Business of Open Spaces & Urban Wellbeing:. Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector. In this interview. Mark discusses the managerial, marketing and social aspects of operating a business in the space.
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Episode 28: The Psychology of Innovation and Leadership in the Workplace with Psychologist Gennaro Romagnoli (English Version):. Gennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation and self development.
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Episode 29: Come Creare una Cultural di Business Innovativa con Dipendenti Staordinari: con Psicologo Gennaro Romagnoli (Italian Version):. Gennaro Romagnoli impara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm - Gennaro rivela i migliori come 10x il tuo business.
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Episode 30: Personal Branding - How to Turn and Individual into a Brand for Celebrities, Sportspeople, Speakers, Actors and Politicians - Interview with Sherrie Session from Torward Movement:. Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world. Must listen for entrepreneurs, sports people, influencers and politician
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Episode 31: How to Market a Business - The Complete Marketing System for Massive Sales Growth:. Learn the most comprehensive, most effective marketing system for a business. Understand all 4 parts of a complete, turnkey marketing framework and how it generates sales for your business with lots of repeat buyers that refer you to even more buyers - all while ensuring you have the most competitive product or service offering in your market. This is a must-listen episode for any business owner or manager that wants commercial success in the most efficient possible manner, by using marketing science, properly.
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Episode 32: How to Market a School - Marketing in Primary & Secondary Education:. Learn how the most successful schools undertake marketing. Learn the best way to market a primary school, middle school or high school.
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