The Business Firm Podcast - Marketing, Sales & Advertising Excellence.



We produce a weekly radio show that is distributed globally through iTunes and on Stitcher Radio as a podcast. The show is designed specifically for decision makers: entrepreneurs, business owners, high-level managers and Board Directors who typically control significant plant and human capital.

SHOW NOTES are available for every episode and can be found at the bottom of this page.


Each episode covers different topics related to running a high-peforming business. You will get empirically proven, strategic advice that will result in more profit for you. Areas covered include: strategic marketing, business development, sales performance, advertising, public relations, social media promotions, eCommerce, large-scale fundraising, research and how to build a global business properly.

You will collect high-level content from host Mr Steven Mario Cavallo, The Business Firm's founder; and you will also get the opportunity to have a business problem you are dealing with, solved. You’ll also enjoy a sky-high view from the Tower of Success where you’ll sit alongside Steven in The Business Firm Presidential Lounge and pick the brains of the very best business thought leaders in the world, during an interview.

This is the show will help you in your duty, of being an effective business leader.

The Business Firm Radio Show is produced in Adelaide, South Australia weekly and released internationally to our worldwide audience: the decision makers and entrepreneurs who are building our global economy.

Subscribe to The Business Firm Podcast and never miss an episode again, as it will automatically appear for you to listen to on your device, at your own convenience.

The second season of the show is now available to listen to. Select the method by which you would like to listen by clicking one of the three podcast directories below.

LISTEN to our show in iTunes.

LISTEN to our show on Stitcher Radio.

LISTEN to our show on TuneIn




This is the favourite part of the show for host Steven Cavallo because he gets to directly help real people with an actual problem they are having in the areas of business development, marketing, sales or fundraising. Steven features one of the recorded questions sent in by listeners, and plays back that recording on air, along with his commentary. To submit a question, please record your question as an mp3 (maximum file size 7Mb) that is no longer than 60 seconds and email it to:



While we can address your issue and provide some valuable insight for questions featured; of course, we can only go into brief detail in the minutes available in the podcast. so we encourage listeners who want more formal advice (regardless of whether their question is featured) to outline their specific problem/opportunity and email it directly to our marketing consultants and you will get a reply within 24 hours.

See other free help available for you



The Business Firm Presidential Lounge is an exclusive, listener-only area at the very top of Success Tower, where you can see the whole world, simultaneously!

It is here where our host interviews guests, every week. You are invited in every episode to listen to incredible, world-leading information shared by some of the business world's most expert thought leaders. Guests include top practitioners, entrepreneurs, Professors from the greatest Universities of the world, successful business owners, coaches and mentors, industry leaders, authors and other high-achieving, credible individuals.

If you fit the above description, have content of value to business owners and are a confident speaker, please apply to become an interviewed guest

Watch a televised interview in the Presidential Lounge




The Business Firm adds value to it's international audience by interviewing people who have high-level knowledge that business owners, managers, Board Directors and non-profits can use in their organisations. We welcome people who are recognised as thought leaders in their industries, as guests on the show.

If you fit the above description, have content of value to business owners and are a confident speaker, please apply to become an interviewed guest by contacting us



Steven has a Bachelor of Management (Marketing), Diploma of Business, Cert. in International Business, Grad. FIA, plus tertiary studies in Lean Processes, Japanese, Profesional Wrtiting, PPG Management Systems, eCommerce & Online Retailing, Web 2.0 Advanced Fundraiising, Donor Management, Direct Marketing, Music and Audio Production and eLearning. He is also a member of the National Speakers Association of Australia and has authored several publications and created online courses and offers a free service to business as well as high quality free education products.

Steven is a sought after international speaker on strategic marketing, advertising, fundraising and economic development.

Steven has a strong commercial background, having managed and owned businesses across various industries, including automotive, industrial coatings, capital equipment and sales. Since 1998 he has concentrated on providing Australian businesses with high quality, professional management consulting through the business services company he established called The Business Firm. Areas of expertise include business planning, financial modelling, strategic marketing, sales management and Lean process engineering. The provision of quality education programmes has been something Steven has been intimately involved in for many years: from the Golden Key tutoring he has done in Microeconomics and in Marketing Principles at the University of South Australia; to the many seminars and workshops he presents internationally to corporates, government and the non-profit sector. He speaks professionally, including providing motivation to school children and young adults in an effort to positively influence their lives, wherever and however possible (yes, Steven is passionate about building purposeful lives in our young people). As a Board member of multiple charities since 18, he strives to empower others to greatness; that those whose lives Steven may touch should be better for it. This podcast is one such effort to add value to the lives of those with an entrepreneurial spirit.

Find out more about Steven.




Steven concludes every show, warning of the dangers of business owners and executives following the 'advice' of non-qualified, supposed 'marketing gurus' that is strewed about the internet and that can cause severe financial and branding damage to a business. That’s why we make this podcast for you, to help protect you and millions of others from being lead astray. So you can safely share this podcast with your contacts knowing you will thanked; and the content appreciated.

So how do you know what’s good information and bad information in the risky realm of business advice? Well, you could do what your host Steven Cavallo did and spend a decade intensively studying marketing science at University, and run businesses, give lectures and train people and do lots of high level consulting work across different industries…OR you can simply get the true fundamentals in an easily understood form…for free.

You are welcome to a free seat in the next Webinar (online seminar) where Steven will be presenting vital aspects of marketing science and business development. Topics covered include: how advertising REALLY works and how to only spend money on what ACTUALLY gives returns. Learn how to sell 20% more without any extra customers; and we reveal the truth about consumer behaviour and HOW buyers actually choose between your brand and your competitors’. Plus, you'll learn the three biggest pieces of misinformation that wastes money and leads to nothing – things that nearly everyone has already been sucked into doing! This information is totally unknown by your competitors (and the false 'gurus'); so knowing it is a lucrative advantage you can easily get over your competitors.

Do yourself a favour and attend the next 45-minute webinar. It will end your vulnerability to misinformation and can finally stem the flow of so many unnecessary expenses you are probably already incurring. There’s no cost, no obligation and you’ll make stacks of money from the information.




We greatly appreciate 5-star reviews in iTunes and in Stitcher Radio. If you feel so inclined to award us a 5-star review in iTunes, we would like to thank you with a small, but valuable gift that can help you in your business.

Steven Cavallo can create for you a customised audio bumper (a short, voice-over advertorial piece) that you can use as an introduction to your show or as part of a radio or television campaign. There are criteria that must be met by submitters (i.e. nature of business, no profanities etc.) and the voice-over must be in English, Spanish, Portuguese or Italian.

This gift is only available for a limited time to genuine 5-star reviewers (yes, we check your review) and The Business Firm reserves the right to end this offer when deemed necessary. We will honour requests in order of submissions, so we suggest sending in your 5-star reviews sooner, rather than later.

Submit a screenshot of your 5-star review as well as your contact details and business information.




Every episode has show notes available that provide extra content that cannot be fitted into the podcast. Extra content may take the form of written notes, checklists, cheat sheets, videos, bonus audio and other tools and resources. This extra content improves the experience the Podcast alone can provide.




Steven Cavallo speaks professionally around the world on topics related to business development, strategic marketing, sales performance, internet promotions, eCommerce and building an international business.

To discuss having Steven present at your event, please contact us



The Business Firm Radio Show offers just two key spaces during the programme for appropriate sponsors to enjoy international exposure to an A list audience. This restricted availability ensures a level of exclusivity and audience engagement, with no listener fatigue.

To discuss sponsorship, please contact our Sponsorship Manager.

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